10 chatbot examples to boost your marketing strategy
A chatbot program can offer the right product to visitors based on what they have been searching for. A chatbot can ask questions about a product that the visitor is browsing for, such as the type of shoes they are interested in or what size they need, etc. In just a few seconds, the chatbot can make a personalized recommendation. Thanks to AI, chatbots can help you generate qualified leads and collect data.
A brief opening menu easily invites users to self-select the marketing service they are most interested in. All agencies can apply to join Customers.ai’s certified agency directory, which places them in direct contact with customers who need their services. The template version of the chatbot is designed for a musician, but the customization options are endless.
Customized Engagement with Visitors
Chatbot marketing allows you to deliver personalized interactions with prospects and to provide better customer service. You can use it to focus on customer retention and to nurture leads at every stage of the sales funnel. The most competitive businesses and brands will use chatbots extensively, and now’s the time to get started. It’s easy to learn the process and to refine your process when the technology is still in its infancy. Our platform offers most of the tools you’ll need to build a marketing strategy that converts prospects and attracts new leads.
You can trust that their artificial intelligence is sufficiently smart to understand what your customers and prospects are looking for. Following are 11 actionable strategies to help you make your chatbot marketing campaign go more smoothly. We’ve broken down several key best practices that have worked for us as well as other brands.
How to make product improvements to existing products
Bots with clear intent and proper execution are best received by customers and contribute to your digital marketing success. They fulfill the work of a dozen live agents and cover graveyard shifts with ease. Automated chats can massively help with live agents’ work and boost your team’s productivity and happiness. Agents free of mundane work can focus on complex tasks, develop new skills, and find better ways to handle their jobs.
By trigger specific chatbot flows based on user behavior, you can be more proactive in how you engage with your site visitors. That’s why chatbots are perfect for enhancing and starting conversations from your marketing campaigns. For example, you can use chatbots to push site visitors to your quarterly content offers, whether it’s a blog post, ebook, or event. You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead.
Use a chatbot provider
This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website. Another one of the best examples of using is MindValley.
It’s a dependable assistant that can keep your shoppers on track, make personalized recommendations based on the input that your customers provide, and organically guide your shoppers to purchase. Customer service is a necessary expense for businesses, but e-commerce chatbots can help make your customer support as efficient and cost-effective as possible. On top of the countless customer-facing benefits, e-commerce chatbots can be powerful analytical tools that offer a detailed look at your business’ target audience. E-commerce chatbots can act as personal shopping assistants, and the two-way conversations they are capable of can help customers find products that fit their preferences.
The chatbot marketing for consultants chatbot is also heavily used by agencies, who often provide chatbot marketing solutions for their clients. Although it falls under the rubric of chatbot marketing, this template is simply a way to allow any type of organization — neighborhood, non-profit, informal, etc. — streamline and automate their processes. The chatbot marketing sequence for a community organization group is designed for online or in-person communities to form, grow their following, and even gain donations.
But to be honest, that’s not enough to eradicate the threat of bad bots. Executives have confirmed that advertisements within Discover — their hub for finding new bots to engage with — will be the main way Messenger monetizes its 1.3 billion monthly active users. If standing out among the 100,000 other bots on the platform wasn’t difficult enough, we can assume Messenger will only feature bots that don’t detract people from the platform. In other words, bots solve the thing we loathed about apps in the first place.
Customised Customer Interactions
This may be especially tempting in conversational marketing, where natural communication is desired. However, by making your robots too human, you may accidentally make customers believe your automated assistant is a real person. This facade will never last as they will eventually find out that they are speaking to AI, and this will instantly make them feel deceived. Transparency is key in building trust between customers and your brand, so make sure your bot contributes to that.
Write a Facebook post (and monitor Facebook Ads comments), notify your followers on Instagram, and encourage your website visitors to interact with your chatbot. GDPR (the General Data Protection Regulation) provides the rules on how companies can process the personal data of EU citizens. Check if the chatbot software that you want to use stores information safely. Smartsupp is GDPR compliant, so you don’t have to worry about security or data storage. See what customers do on your website with good chatbot software that helps you analyze and learn their preferences. Video recordings are an amazing tool that makes this process much more straightforward and by showing exactly how customers move around your site.
Read more about Chatbot marketing here.